Blogs Offer Great Potential for Winery Promotion

The impact of a wine or vineyard blog offers a huge opportunity for marketing your business.

As referenced from the extract of the following article:
Do Wine Blogs Impact Your Brand? New Study Highlights Wine Blogger Activity
by By Liz Thach, Ph.D., SSU Wine Business Professor

"Do they really have an impact on a wine brand? According to a new study just completed by Sonoma State University Wine Business Institute, it appears that the answer is yes -- especially for wineries with less well-known brands or located in new and upcoming wine regions........"

Of all the wine blog categories; "Only 9% of the sample included Winery Blogs -- or those created by wineries to describe their wines and news at the winery. This illustrates an opportunity for more wineries to create their own blog. Other less frequent blog categories included Wine Business and Winemaking & Viticulture. The category of Other was created for those very unique blogs that didn't fit into major themes. Examples included "wine & hiking; wine & politics; wine under $20; and an emphasis on a specific grape, such as shiraz.

If you are considering starting your own winery blog, make sure to implement it in a professional manner. This means making sure to write new posts at least once a week, but preferably more often. It also means writing interesting stories about what is happening at the winery and other issues, rather than just trying to market your wine. Finally, it means monitoring and responding to the people who post on your blog."
viewer may access the full article at
http://www.winebusiness.com/news/?go=getArticle&dataId=66751

Social Gatherings of Paso Robles Grape Growers

Independent Grape Growers of Paso Robles celebrated two socials recently; in June we were graciously hosted by Rio Seco Winery for a dinner of BBQ ribs and smoked turkey breast. Thank you Tom and Carol Hinkle. August found us at the Laird's Kokopelli Vineyard where Dale Evenson feasted us upon tri tip and grilled chicken. Both parties had more than a hundred people each and allowed us to relax, network and enjoy each others company.

Wine Making Seminar Series

The "Let's make wine #2" was held at St. Hilaire Vineyard in Templeton where a continuation of the first wine making seminar was conducted. Participants were enabled to refine and polish the techniques learned earlier and resolve problems that had come up.